What is this AWS Marketplace opportunity? A unique value-add from Amazon. For MS Dynamics ISV Partners, listing your products there could elevate your business into a whole new stratosphere.

Why should MS Dynamics ISV partners care? That’s easy — what would it mean to your ROI if you found a brand new revenue channel today? That’s what we’re talking about. ROI greater than you ever imagined possible.

If you are already a Microsoft Dynamics ISV partner, keep reading. You can play successfully in 2 sandboxes (Microsoft and Amazon). In fact, you can host everything on AWS and still use Microsoft SharePoint or Dynamics.

Why AWS and Not Azure?

While AWS, 11 years in the market, holds the #1 spot in public cloud IaaS, Microsoft’s Azure, 6 years in the market, is catching up. They both offer similar services, but developers report some differences.

If Azure is used as a hybrid, for example, encryption is needed and so more time is required. Additionally, internet access is needed to manage Azure.

Forrester’s Enterprise Public Cloud Platforms showed AWS scored the highest rating for ‘Enterprise Friendly Service’, from a CIO perspective. Three more features AWS users love are:

  • Easy to use open source tools
  • Flexibility
  • API access to do everything

To give you an idea of the explosive growth of AWS Marketplace, look at their growth in revenue. AWS revenues rose 55% to $3.2 billion in 2016, up from $2.1 billion the year before. Azure’s revenues were reportedly $2.5+ billion in 2016.

The popularity of AWS is evidenced by the 30,000 AWS users in attendance at this year’s AWS re:INVENT summit.

Taking your product to the AWS Marketplace also requires marketing to the right audience.

Do This to Get Your Product to Market by Yourself

You can make the move yourself if you know how to get through the maze of requirements. Be warned though — it will take plenty of time and skill.

Here are four keys to successfully getting your product to the AWS Marketplace.

  • Recognize goals: Identify all the things needed in order to create a comprehensive marketing program.
  • Generate media buzz: Pre- and post- outreach of press release to bloggers (in general and AWS ones with a Microsoft slant), and media sites.
  • Drive prospects to your product: Target AWS customers who’ve searched for your product terms within the past 15-30 days and drive them to your microsite; create different funnels for those who don’t convert initially.
  • Ensure prospects see you as findable & credible: Use SEO to ensure your prospects find you; gain their trust by showing you’re associated with the big players (Amazon, Microsoft).

We cover details of each of these key areas in our free webinar. By the end, you’ll know exactly what you need to do to reach your goals and benefit once you’re there.

ISV Which Partnership Suits My Business
Before you skip ahead, make sure you follow these critical nine steps, also mapped out in the webinar (where you’ll get actionable details about each step). Following all nine will be key to getting your technology to the AWS Marketplace. And keeping it there.

  1. Identify development resources: You need developers and architects well versed in AWS so your design, implementation, etc. is AWS-compatible and your team has a strong grasp of AWS compliance regulations.
  2. Identify product requirements: Determine what’s needed, based on the software you use, in order to automate the installation and provide users with a cloud formation template.
  3. Design cloud infrastructure: Identify which AWS resources to use in order to meet product parameters (e.g. VPC, VPC subnets, route tables, etc.).
  4. Choose initial resource template: The most time consuming and complex stage, here you need to write a cloudformation template that creates all AWS resources.
  5. Automate installation: In the simplest cases, software can be placed on the Marketplace that doesn’t require cloudformation templates; we bootstrap the installation within the cloudformation template.
  6. Conduct testing: Now to see if it works — while smaller architectures take a few hours to validate, larger ones can take 1-2 days.
  7. Conduct submission: Submit AMIs (Amazon Machine Images), template, and load forms to AWS; preview and then approve limited testing.
  8. Copy for all regions: Each region, globally, requires a unique template; some regions don’t yet have all services implemented.
  9. Conduct Maintenance: Amazon runs a scan on all AMIs every 3 months, detecting any patching required.

You can try to follow these steps to get your product on the AWS Marketplace, and consult our Definitive AWS Marketplace Seller Guide for further information. Or you can rely on Data Resolution to help you get there.

Data Resolution gives ISVs the choice of 4 partnership models to help get your product on the AWS Marketplace.

Data Resolution gives ISVs the choice of 4 partnership models to help get your product on the AWS Marketplace.

Let Data Resolution Help: You Have Choices

Like the best deli in New York City where you can choose from more than 1 or 2 kinds of salad, we offer four partnership models to choose from, so you can find the one that most benefits your business.

  1. Full Partnership
  2. Reseller Option 1
  3. Reseller Option 2
  4. Custom

We give you all the details in the webinar so you’ll get a clear picture of each option.

Let Data Resolution Help: Leverage AWS Solution Architects

Our goals are facilitated by our partnership with AWS Solution Architects. We aim to help you get your product on the AWS Marketplace. Beyond that, we aim to help you build trust and drive engagement to your new channel. We’ll do this by strategically targeting your AWS prospects, optimizing for keywords, internal blogging, creating videos, webinars (business and technology) and more.

Excited yet? We are. You see the thing is, you can gain a valuable revenue channel. How? Adapt its applications to the public cloud marketplace, so it’ll be available to your customers on a pay-per-use basis.

Rather than build out your own hosting infrastructure, you can become an MS Dynamics ISV partner with AWS. We can host your applications at a fraction of what it would cost you otherwise — reducing risk and expenses to your business.

Want to hear more about how to aim high and take advantage of the AWS Cloud Marketplace? You’ll see how beneficial playing in 2 sandboxes can be.

We highly recommend watching our Dynamics ISV Partner webinar. In this hour-long session, Casey Dayan provides an in-depth explanation of all the points addressed above, plus much more!

Don't Miss Out on the Growing Public Cloud Market

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