So your new software is market-ready — now what? Do you have a plan to get it “out there”? The quickest, most effective way, according to thousands of companies using this service, is to feature it on the AWS Marketplace. But how? Our AWS Marketplace Seller Guide explains what you need to know.

AWS Marketplace Seller Guide

Featuring your software on the AWS Marketplace begins with discovering if your software fits this market. These eight questions will help you determine if the AWS Marketplace is right for you.

Next, our AWS Marketplace Seller Guide offers a AWS Marketplace Checklist, outlining how to get your new software listed and flying into shopping carts of users.

1. What Is AWS Marketplace?

AWS Marketplace is, in market-speak, a sales channel. But to clarify, it is:

  • An online store for sellers to market and buyers to find IaaS, PaaS, and SaaS (3rd party, private cloud services that run on AWS)
  • For Independent Software Vendors (ISVs), Value Added Resellers (VARs) and System Integrators (SIs) who offer products in the cloud

Statistics tell the story. Here are two solid reasons why this is the place to be.

  • In Q1 of 2017, according to Synergy Research Group, the growth of five cloud infrastructure service providers was faster than AWS. But AWS reigned supreme, with a 33% share of the market
  • A leader in this market since 2006, Amazon continues to bulk up its market share, providing customers with top drawer Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), and to a lesser extent Software-as-a-Service (SaaS).


2. How Do Sellers Benefit the Most?

There are so many seller benefits that you’ll wish you’d listed your product on AWS Marketplace sooner. But it’s never too late, so read on. Here’s a mere handful of ways you’ll benefit.

  • Discover a whole new untapped customer base
  • Build and analyze business more efficiently
  • Simplify your procurement and billing
  • Satisfy your customers with pay-as-they-go, paying only for what they need by the hour or month
  • Deliver your software easily and quickly: 1-step deployment
  • Enable customers to easily and quickly launch your software

Sound too good to be true? It’s not. You’ll never have to mess around with:

  • Software installation
  • Long, arduous sales cycles
  • Procurement delays
  • Billing headaches
Billing headaches will be a thing of the past.

Say goodbye to billing headaches, and other hassles, when you list on the AWS Marketplace.

3. How About Choosing a DIY Approach?

It can be done. But the question is whether it’s worth the effort and time — it takes plenty of both. If you choose this route, you or your developer will have to:

  • Identify your product requirements
  • Establish development resources
  • Design cloud infrastructure
  • Develop templates, including unique ones for each geographical region
  • Identify all resources needed for installation
  • Conduct testing
  • Load forms
  • Design and set up a maintenance plan

4. What Types of Products Are Available?

Almost everything. But an easy categorization of the four major products are:

  • Software infrastructure: IaaS: Operating systems, security, migration, big data tools, etc.
  • Developer tools: PaaS: Issue and bug tracking, monitoring, source control, testing, etc.
  • Business software: SaaS: Including categories like business intel, e-commerce, storage, recovery, etc.
  • Desktop software: SaaS: Accounts payable + billing, media, encoding, etc.

5. How Do Our Customers Access SaaS Products?

  • You run all software sold on AWS on Amazon Elastic Compute Cloud (EC2) (it cannot be downloaded)
  • You grant the customer access to the SaaS software or Amazon Machine Image (AMI)
  • You register customers via subscriptions and contracts

These are just a few of the choices you and your customers have in setting up ways to pay for services. So you see, the amounts you pay will vary.

Accessing SaaS products has never been easier for customers.

Accessing SaaS products has never been easier, thanks to the AWS Marketplace.

6. What Is an Amazon Machine Image (AMI)?

  • An encrypted image of a specific computer running a specific program
  • Contains all the information you need to get software up and running
  • EC2 and AWS infrastructure are needed to run AMIs
  • AMIs are needed to run software

7. What Are AWS Marketplace Subscriptions?

  • A place that stores your IAM (identity and access management)
  • A place where you create users and groups for each subscription
  • A place where you set levels of access individually for each group

8. What’s the Cost?

There are many variables — the answer isn’t cut and dry. As seen in the benefits section of our AWS Marketplace Seller Guide, AWS has simplified billing and methods of payment. For example, customers can pay-as-they-go, only paying for the time they clock while using the service. They may elect to be charged by the hour or by the month.

Customers may set up their contract according to variables that best suit them. They may take the opportunity to save money, for example, by setting up monthly subscriptions for SaaS services that have the option of being extended over one, two, or three years.

You (the seller) have the option of charging upfront payment for services or offering discounts in exchange for usage commitments.

AWS Marketplace Seller Guide Checklist

So you’ve checked the specifications of your software and decided it and AWS Marketplace are a good fit. Here’s a checklist to get you started.

Need Help Listing on the AWS Marketplace?

Does all this sound a little too complex? You could do it yourself, but taking your technology to the AWS Marketplace requires time and resources you can’t afford to consume.

Join Data Resolution’s ISV Partner Program for AWS and bring your technology solutions to the world’s largest public cloud marketplace — AWS — easily and quickly, without the hassles of a DIY approach.

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